Founded in 1981Educate, inspire, and connect those touched by ichthyosis and related disorders through emotional support, information, advocacy, and research funding for better treatments and eventual cures.
Creating Ichthyosis Awareness
The more PR attention we can create for FIRST, the better. Many newspapers, cable outlets, local TV stations, bulletin boards at community centers, etc., can be used to advertise an event at no cost. Another successful way to communicate with the media is through a press release.
The Communications Staff at the FIRST office will be happy to create a press release for you and send it out to the media outlets in your area. Please contact Public Relations Coordinator, Lisa Breuning via email at email@example.com to arrange for a press release for your event.
If you prefer to send out a release on your own, FIRST offers tips to help you.
A press release is a free way to communicate and get noticed by the media outlets: newspapers, radio, and television stations. Having a press release picked up or used by a media outlet is better than an advertisement. A press release is a "news item." It is used to inform, not sell. You use a press release to inform the public about you, your event or the Foundation and why it is important for the public to know about you, your event or FIRST. The public can help by attending your event and supporting your cause.
Writing a good press release can be difficult. To help you in your efforts, FIRST has created a template that you can use. The key is to grab the attention of the contact who decides if your event is newsworthy.
To be successful, you must get it to the right person. Making a phone call to the media outlet(s) in your area, or visiting their website will usually help you determine the appropriate contact for your release. Be specific when telling them why you are calling. Find out the exact name, title and address of this person and properly address it to him/her.
Once the right person sees your press release, you need to grab their attention out of all the other releases they receive. Use a catchy phrase, title, and photo to catch their eye so that they will continue to read the rest of your release.
Now that you have caught their attention, one of three things will happen. Your press release will be published as you have written it; you will receive a call for more information and maybe wider coverage, or your press release will not get picked up. All this will depend on your message and your presentation.
Here are some helpful tips to give you a better chance of the release being published.
Press Releases should be delivered via email. Then, follow up with a phone call to the media outlet in a few days.