CBS Super Screen in New York City
FIRST was offered an opportunity to place a 15 second advertisement on the CBS Super Screen strategically positioned at 42nd Street between 7th and 8th Avenues in the heart of the Times Square Plaza, "The Gateway to New York."  Our advertisement ran every hour beginning on December 15, 2011 and continued until January 15, 2012.

Estimates are that one million people each day will be traveling past the Super Screen.  This is a fantastic opportunity to generate awareness about ichthyosis and FIRST!

FIRST members who traveled in New York City during the holiday season, were excited to see our advertisement.

You can view FIRST's ad here.
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